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Why is the price in my BMW ON magazine less than on your website?

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The article was written in May of 2007, by Don, when the introductory offer was still applicable.

We did supply the Reseller pricing, as well as the new HEXCODE website, however the editor(s) probably felt they had to be accurate at the time of writing...

Don't worry however, as the customer end price is roughly the same if you order it through our US reseller, compared to the final cost of the Introductory offer plus the shipping cost of $55 from South Africa.

Please have a look at this FAQ for a price comparison between the NEW Reseller price when shipped from the USA  vs. the old Introductory Offer price when shipped from South Africa.